How Much Does a Website Cost in India in 2026?
A business website in India costs ₹50,000–₹2,50,000 in 2026, a mid-range e-commerce store ₹1,50,000–₹5,00,000, and a custom web application ₹5,00,000 upwards. The quoted build price is rarely the full number — hosting, integrations, content and maintenance typically add 30–50% in year one.
Key takeaways
- ₹25,000 websites exist. They are templates with your logo, and they cost more later than they save now.
- E-commerce in India spans ₹50,000 to ₹25 lakh+ — the platform decision drives most of that range.
- Budget 30–50% on top of the build for year one: hosting, domains, payment fees, content, plugins, maintenance.
- Speed is a revenue line, not a technical detail: conversion falls about 4.4% per second of load time.
Ask five Indian agencies what a website costs and you will get five numbers between ₹25,000 and ₹25 lakh, all of them technically honest. The spread is real, and it is not mostly about greed — it is about what is underneath the word “website”.
The actual ranges in India, 2026
| Type of build | Typical cost | Timeline |
|---|---|---|
| Template site, 3–5 pages | ₹25,000 – ₹60,000 | 1 – 2 weeks |
| Custom business site, 8–15 pages | ₹80,000 – ₹2,50,000 | 4 – 8 weeks |
| Basic e-commerce store | ₹50,000 – ₹1,50,000 | 3 – 6 weeks |
| Mid-range e-commerce | ₹1,50,000 – ₹5,00,000 | 6 – 12 weeks |
| Custom / enterprise e-commerce | ₹5,00,000 – ₹25,00,000+ | 3 – 6 months |
| Web application / portal | ₹5,00,000 – ₹50,00,000+ | 3 – 9 months |
Most small and mid-sized Indian businesses building an online store land between ₹1 lakh and ₹2.5 lakh. Most businesses building a serious marketing site land between ₹80,000 and ₹2.5 lakh. If your quote sits far outside those bands in either direction, the interesting question is why.
What actually moves the price
Custom design versus a template
A template with your colours is a few days of work. A designed site — one where the layout is built around your offer, your proof and your conversion path — is several weeks. The second one costs three to five times more and is usually the difference between a site that describes your business and a site that sells it.
Number of unique page types, not pages
Fifty product pages generated from one template is cheap. Eight pages that each look different is expensive. When you get a quote, count templates, not URLs — that is what the developer is counting.
Integrations
Payment gateway, CRM, WhatsApp, ERP, inventory, logistics, GST-compliant invoicing. Each is a small project with its own edge cases. Two integrations are a line item; seven are the reason a build quietly becomes a platform.
Content
The most common cause of a delayed Indian website project is not development. It is waiting for copy and photographs. Either budget for a writer and a shoot, or accept a launch date that moves whenever your team is busy.
Costs that arrive after launch
| Item | Typical annual cost in India |
|---|---|
| Domain | ₹800 – ₹2,000 |
| Hosting (shared → managed) | ₹3,000 – ₹60,000 |
| SSL | Free – ₹5,000 |
| Maintenance & updates | ₹12,000 – ₹1,20,000 |
| Plugins / SaaS subscriptions | ₹5,000 – ₹1,00,000 |
| Payment gateway fees | 1.5 – 2.5% per transaction |
Where cheap becomes expensive
A slow, template-built site does not just look worse. Conversion rates fall roughly 4.42% for every additional second of load time in the first five seconds, 53% of mobile visitors abandon a page that takes over three seconds, and only 42% of mobile sites currently pass all three Core Web Vitals — which Google weights as ranking signals.
Put that in rupees. If you spend ₹2 lakh a month on ads and your page is two seconds slower than it needs to be, you are throwing away roughly 9% of that spend every month — ₹18,000 — to save a one-time ₹80,000 on the build. The saving pays for itself in under five months, and that is before ranking effects. This is the single most common false economy we find in audits, and it is the reason we fix the page before scaling the budget.
How to buy a website without getting burned
- 01Get the quote broken into design, development, content, integrations and post-launch support. One number tells you nothing.
- 02Ask what happens to the price if you add a page type later. A good answer exists before you need it.
- 03Confirm you own the code, the domain, the hosting account and the analytics. All of it, from day one.
- 04Ask who edits the site after launch and how. If the answer is “raise a ticket with us”, price that in for three years.
- 05Ask for the Core Web Vitals target in writing, and check it on launch day against real mobile data.
Which platform you build on changes both the price and what happens two years later — that comparison is in Next.js vs WordPress for Indian businesses. If you want a scoped, fixed-price number for your own project, tell us what you need.