Projects

Builds we shipped and the campaigns we ran on top of them.

01

NutriNode AI

Turning a photo of a meal into nutrition a person can act on, in the two seconds before they lose interest.

Mobile app · AI · React Native

03

Easy Tools Town

Forty everyday utilities in one place, each loading fast enough that nobody goes back to searching for a different site.

Web app · 40+ tools · Next.js

05

Versify

Search a half-remembered phrase and get the verse back — vector search doing the work the exact-match box never could.

Open source · ML · Vector search

07

GNG Builder

A builder's work put on screen the way it looks on site, so enquiries arrive already convinced.

Business website

09

Multi-segment lead acquisition across property verticals

Three buyer types, three funnels, one pipeline — and six in ten leads arriving with a real requirement.

Meta Ads · Residential, commercial & industrial

11

Capturing buyers at the exact moment they search

448 enquiries from people already typing the query — demand caught at the moment it exists, not manufactured.

Google Ads · Search · In-market buyers

13

913 wholesale enquiries for a saree manufacturer

Selling to the shop, not the shopper — a dealer network extended across India at ₹50.83 an enquiry.

Meta Ads · Textile manufacturing · B2B

15

Multi-city lead ads for a children's swim school

Three cities tested against each other until the data named the one worth the whole budget.

TikTok Lead Ads · Local services · US

Tracked performance

A snapshot of results across platforms, alongside the detailed campaign case studies.

Meta Ads
Facebook & Instagram
Mar – Nov 2025

$53,103 spend · 9M+ impressions · 450 leads · $2.57 lowest CPL · full TOFU→MOFU→BOFU across 5+ industries

Google Ads
Search
May 2025

3.78% CTR above industry average · $8.01 average CPC · ranked #1 in Auction Insights · geo-targeted and intent-segmented

LinkedIn Ads
B2B
Jun – Sep 2025

933 engagements · 7 qualified B2B leads · 25% lower engagement cost vs benchmarks · decision-maker targeting

Organic Growth
SEO & ASO
2024 – 25

Daily clicks scaled 5–8 → 100–170 · monthly impressions 4,000 → 60,000+ · 2,000+ backlinks · domain authority 40+

Teams we build and grow with

Blue Chip InternationalLoansMarketGNG BuilderNutriNode AIEasy Tools TownVersifyBlue Chip InternationalLoansMarketGNG BuilderNutriNode AIEasy Tools TownVersify

About this work

They are taken verbatim from live reporting and client sales teams, currencies unconverted. Where a figure is a client-verified lead quality percentage rather than a platform number, the case study says so.