Web app · 40+ tools · Next.js

Easy Tools Town

Forty everyday utilities in one place, each loading fast enough that nobody goes back to searching for a different site.

Discipline
Web & App
Services
Web DevelopmentSEO & Content

The brief

A utility site lives or dies on speed and on being found. Forty-plus tools had to each stand on their own in search while sharing one codebase and one interface.

What we did

  1. 01Next.js architecture with per-tool routes built for organic search
  2. 02Shared UI shell so a new tool ships as configuration, not a rebuild
  3. 03Client-side processing to keep tools instant and cheap to run
  4. 04Technical SEO across titles, structure and internal linking

The outcome

A Next.js app where every tool is its own indexable, fast-loading page, with new tools added without touching the shell.

Easy Tools Town — questions

A utility site lives or dies on speed and on being found. Forty-plus tools had to each stand on their own in search while sharing one codebase and one interface.

Next project

LoansMarket

All work
The services behind it

How we did this

Web Development

Marketing sites, web apps and storefronts in Next.js — fast, indexable and editable by your own team.

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End-to-End Pipelines

Positioning, build, tracking, campaigns and reporting as one engagement with one accountable team.

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More work

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LoansMarket

An application flow people finish, feeding a dashboard where the team reviews and decides in one place.

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