Most agency reporting in India is a screenshot of the ads manager. Ours starts in your CRM: qualified leads, cost per qualified lead, and revenue closed against spend. If the campaign cannot be traced to money, we treat it as unproven rather than as a win.
Performance marketing is paid advertising managed against measurable business outcomes — cost per qualified lead, customer acquisition cost and return on ad spend — rather than reach or clicks. Advorize runs Meta, Google, LinkedIn and TikTok campaigns for Indian businesses with tracking wired into the CRM, on a monthly retainer alongside your media budget.
A live real estate campaign, verified in the client's CRM rather than in the ads manager. Not a typical figure — a real one.
Across managed accounts, revenue attributed in the CRM divided by media spend.
Tracked conversions across client accounts. Counted once, deduplicated, matched to CRM records.
Cumulative managed spend across platforms and markets, reported in USD as the platforms report it.
Audit document and opportunity list
Verified event map
Live campaigns and a test schedule
Winning combinations, documented
Weekly optimisation log
Dashboard and monthly review
The account looks busy. There are twelve campaigns, forty ad sets, a dashboard full of green numbers. Then you ask which campaign produced the four deals that closed last month, and the room goes quiet — because the tracking never connected the ad platform to the CRM, so every optimisation decision for a year has been made on proxy metrics.
The channel that works, the metric that matters and the follow-up that closes it all change by vertical. A single 'digital marketing package' across all of them is why most retainers underperform.
Portal leads at ₹1,200–₹2,500 each, shared with three competitors, and a sales team calling four hours late.
Owned campaigns with project-specific landing pages, instant WhatsApp routing and site-visit booking as the optimised event, not the form fill.
Advertising restrictions, high competition on treatment keywords, and enquiries that need a human within minutes.
Compliant creative, treatment-specific landing pages, call tracking, and appointment booked as the conversion event.
ROAS reported by the platform is double what the bank statement supports, because view-through and duplication are inflating it.
Server-side purchase events, deduplication, and a blended-ROAS view reconciled against actual revenue.
Cheap enquiries in volume, almost none of which enrol, and a counselling team drowning in unqualified calls.
Qualification in the form and in the follow-up, with enrolment fed back as the conversion signal the algorithm learns from.
LinkedIn spend with no attribution past the first click, and a six-month sales cycle nobody is modelling.
Offline conversion imports from the CRM, so closed revenue rather than MQLs trains the platform, plus intent-led search capture.
Calls that arrive when nobody is at the desk, and no idea which of them came from advertising.
Call tracking numbers, hours-aware scheduling, and location-targeted campaigns pointed at branch pages.
The creative and the media buying matter, but they are commodities compared with this: an account where the conversion signal is honest outperforms an account where it is not, with the same budget and the same ads. Almost all of our early wins on a new account come from fixing measurement.
Optimise for form fills and you get form-fillers. Send back the qualified leads and the closed deals, and the same budget starts finding a different kind of person. This one change routinely moves cost per qualified lead more than any creative test.
Between iOS restrictions and ad blockers, browser-only pixels miss a meaningful share of conversions. The Conversions API and Enhanced Conversions hand those events back, which improves both reporting and delivery.
Lead response time in India is the largest single controllable variable in conversion rate. Instant WhatsApp routing plus a five-minute call SLA beats any audience refinement we could build — see [AI Automations](/services/ai-automations).
Spend, leads, qualification and revenue in one table, updated daily. Most of the friction between a client and an agency is two people looking at different numbers.
Structure, wasted spend, tracking integrity, creative fatigue and landing page fit. You get the document whether or not you hire us.
GA4, Meta Conversions API, Google Enhanced Conversions, offline conversion imports and an event map you can read. Detailed on [Conversion & Analytics](/services/conversion-analytics).
Campaign architecture rebuilt around how the algorithm actually spends now — consolidated, budget-efficient, testable.
Statics, UGC and video in the ratios each placement needs, shipped weekly. Covered on [Ad Creative & Content Production](/services/ad-creative-production).
Offer-specific pages with message match and a single action, built by the same team that builds the sites.
Exclusions, customer lists, lookalikes and a retargeting ladder that stops when frequency stops being useful.
Instant handoff to WhatsApp, CRM or a call queue, with source and campaign attached so attribution survives the handover.
A weekly working session on the numbers, a monthly report that starts with revenue, and a decision log of what changed and why.
Every tool on this list is one we have shipped and still maintain for a paying client. Nothing here is aspirational — if it is not in production somewhere, it is not on the page.
We buy where your customers are, not where we have a partner badge.
Facebook and Instagram — the workhorse for Indian lead generation and D2C, run with consolidated campaigns and server-side events.
Search, Performance Max, Demand Gen and YouTube. Search captures intent that already exists; PMax needs a clean feed and honest conversion data.
Expensive per click and worth it where the deal size justifies it, with offline conversion imports so closed revenue trains the account.
Where the creative can carry it. Native-feeling video only — repurposed television spots do not work here.
Demand generation and retargeting at a cost per view that makes it viable for consideration-stage storytelling.
The part clients rarely ask about and that decides most of the result.
Purchases and qualified leads sent server-side, deduplicated against the pixel, with match quality monitored.
The joined view of traffic and conversions, configured deliberately rather than left on defaults.
Zoho, HubSpot or a custom CRM, with campaign and creative stamped on the record so revenue can be traced back.
Lead reaches the sales team and the customer within seconds of the form being submitted.
One dashboard joining spend, leads, qualification and revenue — the end of duelling spreadsheets.
A retainer is not eight people watching dashboards. Most of the monitoring on a managed account runs as automations we have built, checking things at a frequency no human would sustain — and escalating to a person the moment something needs judgement. Here is what is actually running behind an Advorize account.
Picks up every form submission within seconds, stamps the campaign and creative on it, and pushes it to WhatsApp and the CRM before the visitor has closed the tab.
Asks the two or three questions that separate a buyer from a browser, tags the record, and sends the qualified ones back to Meta and Google as the conversion event.
Watches pacing and cost per result against the plan hourly, and raises an alert when a campaign is heading for an overspend or a collapse in efficiency.
Tracks frequency, CTR decay and cost per result per creative, and flags an ad for replacement before its performance falls off rather than after.
Fires a synthetic conversion daily and verifies it arrives in GA4, Meta and the CRM — so a broken pixel is caught the same day, not at month end.
Runs the reminder ladder for leads the sales team has not reached, on WhatsApp and email, and stops the moment a human replies.
Pulls spend, leads, qualification and closed revenue into one dashboard every morning, and writes the plain-English summary of what changed.
Watches Merchant Centre disapprovals, policy flags and landing page errors, so a rejected feed is a message rather than a silent week of zero sales.
Most agency reporting in India is a screenshot of the ads manager. This page is about the alternative: an account run against what your CRM says happened, where the number that decides budget is cost per qualified lead rather than cost per click.
Paid advertising managed against measurable business outcomes — cost per qualified lead, customer acquisition cost, return on ad spend — rather than reach, impressions or engagement. The distinction sounds pedantic until you notice that an account optimised for form fills will reliably find people who fill forms and never answer the phone.
Almost all of our early wins on a new account come from fixing what the account is optimising for, not from better creative or cleverer targeting. Three things in order:
The implementation detail is on Conversion & Analytics and server-side tracking setup.
Google when the demand already exists and people are searching for what you sell — you are capturing intent. Meta when you have to create the demand, or when targeting is demographic rather than intent-based. Most accounts end up on both, but starting with one and doing it properly beats splitting a small budget across two. The full comparison for Indian advertisers is in Google Ads vs Meta Ads, and the channel pages are Meta ads and Google Ads management.
With targeting largely automated across the major platforms, creative volume is the main lever an advertiser still controls. That means several new concepts weekly rather than a quarterly shoot, in native ratios, with captions because most of India watches muted — see Ad Creative & Content Production.
Anywhere from under ₹100 for low-ticket consumer offers to well over ₹1,500 in competitive B2B and real estate. The number is meaningless without a qualification rate beside it — a cheap lead that never qualifies is more expensive than an expensive one that books a site visit. Industry benchmarks are in cost per lead benchmarks in India, and the qualification argument is in lead generation.
First leads inside a week. A trustworthy read on cost per qualified lead takes four to six weeks, because the platforms need conversion volume to exit the learning phase and you need enough leads to judge quality. Anyone promising a stable ROAS in week two is describing luck.
Every stage ends in something you can hold — a document, a build, a live account. If a stage cannot name its output, it is a meeting, not a stage.
Two weeks of account history, tracking verification, funnel review and a written list of where money is leaking. Free, and yours regardless.
Before we touch budget, the conversion signal gets fixed: server-side events, CRM integration, and a definition of what counts as a qualified lead.
Account rebuilt, creative and landing pages shipped, campaigns launched at controlled budget with a learning plan.
Two to four weeks of deliberate testing on audiences, creative and offers, with enough volume per test to mean something.
Budget moves to what works, frequency is watched, and creative is refreshed on a cadence rather than in a panic.
A weekly working session on the numbers and a monthly report that opens with revenue, not reach.
Everything here is part of the engagement at no extra cost. We do not itemise them on an invoice and we do not withhold them if you leave.
Structure, wasted spend, tracking integrity, creative fatigue and landing page fit, written up with a prioritised list. Yours whether or not you hire us.
Built by the same team running the media, so the page can change the same week the data says it should — not quoted as a separate web project.
Lead routing, spend pacing alerts, creative fatigue watching and a daily tracking check. We built them for ourselves and they run on your account at no extra cost.
Meta CAPI and Google Enhanced Conversions with deduplication, proven against real submissions rather than assumed.
One view your whole team can read, so the weekly meeting argues about decisions instead of about whose number is right.
Business Manager, pixels, audiences and history in your name. Leaving us costs you nothing but a permissions change.
Longer answers to the questions people ask before they hire anyone for performance marketing.
Built by us, free, no signup, nothing uploaded to a server. Take them whether or not you ever become a client.
Retainers are priced on how many channels are managed and how much creative and landing page work is included, and they sit alongside your media budget rather than taking a cut of it. Percentage-of-spend pricing exists in this market and creates an incentive we would rather not have — the more it costs you, the more we earn.
Tell us what you have now and what you are trying to reach. We will audit it and tell you what we would do, what it would cost and whether you need us at all. The audit is free and yours to keep.