Most business websites in India are a brochure with a contact form bolted on. We build the other kind: a site that loads in under two seconds on a 4G phone, that Google can read without help, and that your marketing team can change on a Tuesday without raising a ticket.
Web development is the design, engineering and deployment of a website or web application. Advorize builds in Next.js and React, hosts on Vercel or AWS, and wires analytics and conversion tracking in before launch. A marketing site typically ships in four to ten weeks and is quoted at a fixed price after the audit.
Largest Contentful Paint on a throttled 4G mobile profile, measured in Lighthouse on the last twelve builds we shipped.
Mobile score, production URL, not a localhost run. We publish the report with the handover.
Across India, the USA, Canada and the UAE — builds and campaigns combined since the studio started.
Repository, hosting and analytics in your name at launch. No agency-owned accounts, no hostage hosting.
Audit document and a fixed-price scope
Sitemap, URL map and redirect plan
Figma file, desktop and mobile
A staging URL that updates every week
QA log and a verified tracking sheet
Live site, repo and docs in your name
Nearly every redesign enquiry we get starts the same way: the site looks acceptable, so nobody can explain why it is not working. It is almost never the design. It is that the page takes six seconds on a phone, that the form posts nowhere anyone reads, and that no one can tell which page produced last month's three enquiries.
The honest answer differs by what you sell. A developer needs an indexable inventory. A clinic needs a booking flow. A SaaS founder needs a page that survives a Product Hunt spike. Here is the version for each.
Project microsites built in a page builder that cannot be indexed per unit, so every enquiry has to be bought from a portal at ₹1,200–₹2,500 a lead.
A project page per tower and a landing page per campaign, each indexable, each with its own tracked form and instant WhatsApp handoff to the sales team.
Patients call to ask about timings, insurance and doctor availability because the site does not answer any of it, so reception loses two hours a day.
Doctor pages, service pages and a booking flow that writes straight into the practice calendar, with schema so Google shows the right hours.
A storefront theme with six apps bolted on, a 4.5-second product page and a checkout that drops a third of the carts on mobile.
A trimmed, measured front end with the app bloat removed, product pages that pass Core Web Vitals, and a checkout instrumented step by step.
A catalogue trapped in a PDF, so nothing in the product range can rank and every RFQ starts with a phone call to ask what you make.
Each SKU or capability as its own indexable page with specs, downloads and an RFQ form that lands in the CRM tagged by product.
A marketing site inside the product repo, so every copy change needs a developer and a deploy, and the team stops changing copy.
A separate marketing site on a CMS with preview, so growth ships pages daily and engineering never sees the ticket.
Admissions traffic lands on a homepage, hunts for the course, and leaves — so paid spend converts at a fraction of what it should.
A page per course and per intake with fees, syllabus, faculty and a form that routes by programme to the right counsellor.
Templates and page builders are the right answer for a business with five pages and no traffic. They stop being the right answer the moment the site is a revenue channel, because the costs move from the licence to the things the licence stops you doing.
A builder ships every visitor the whole framework whether the page uses it or not. A built site sends the HTML for that page and little else. That gap is one to four seconds on an Indian mobile connection, and it shows up in bounce rate, ad quality score and rankings at the same time.
Rented sites end when the subscription does. A repository you own, on hosting in your name, can be moved, forked, extended and handed to another team. Five years in, that is the difference between an asset and a recurring cost.
Every plugin you add to a rented stack is a dependency you did not write, cannot audit and cannot fix at 11pm. Custom integration means your CRM, ERP, payment gateway and ad platforms talk to each other on terms you set.
Once the templates exist, a new location page, course page or product page is a data entry job, not a design project. That is what makes programmatic SEO possible — and it is why a built site gets cheaper per page over time while a builder gets more expensive.
Sitemap, URL structure, and a page-by-page brief that says what each page is for and what query it should win. Written before a single screen is designed, because a site plan argued about in Figma is argued about twice.
Desktop and mobile for every unique template, a type scale, a colour system and real content in the mockups. No lorem ipsum — copy that does not fit is a design problem you want to find in Figma, not in staging.
Next.js App Router with server components, Tailwind for styling, semantic HTML, keyboard navigation and visible focus states. Accessibility is checked as it is built rather than audited afterwards.
Sanity, Payload or WordPress as a headless back end, with preview so an editor can see the page before publishing. Fields are named for what they are in your business, not for what they are in the schema.
Server-rendered content, canonical tags, an XML sitemap, robots rules, Open Graph cards and JSON-LD for the organisation, breadcrumbs and FAQs. See [SEO, AEO & GEO](/services/seo-aeo-geo) for the work that comes after launch.
GA4, server-side conversion events, Meta and Google tags fired on real form submissions rather than page views, and a debug pass proving each one. Detailed on [Conversion & Analytics](/services/conversion-analytics).
An agreed ceiling for JavaScript, image weight and third-party scripts, enforced in CI. Budgets are the only reliable defence against a fast site turning slow six months after launch.
Repository access, environment variables, a deployment runbook, a CMS walkthrough recorded on video, and thirty days of post-launch support included.
Every tool on this list is one we have shipped and still maintain for a paying client. Nothing here is aspirational — if it is not in production somewhere, it is not on the page.
What the site itself is written in. The choice is made on who maintains it after launch, not on what we enjoy writing.
Every build, front and back. Types catch the class of bug that otherwise reaches a client's phone at 2am, and they make handover to another team survivable.
App Router, server components and static generation. Server-rendered HTML is what makes a marketing site indexable and fast on the same build.
The component layer under most of what we ship, including the React Native apps, so a team that learns one side can read the other.
API routes, webhooks, scheduled jobs and the integration glue between a site and the CRM behind it.
Data work, scraping, reporting pipelines and anything that touches an LLM — see [AI Automations](/services/ai-automations).
A constrained design system in the markup, which is what stops the eleventh page from inventing a twelfth shade of grey.
Where the content and the customer records live, and what happens when traffic spikes.
The default for anything relational. Boring, proven, and it will still be here when the framework of the year is not.
Postgres with auth, storage and row-level security attached — the fastest honest route to a production back end for a small product.
Where the shape of the data genuinely varies per record — catalogues, event logs, imported feeds.
Edge delivery, preview deployments per pull request, and rollbacks in one click. Most marketing sites we build never need more.
For workloads with data residency, long-running jobs or cost profiles that do not suit a platform host. Covered under [Cloud & DevOps](/services/cloud-devops).
Reproducible environments, so 'works on my machine' stops being part of a project conversation.
The tools your team touches after we leave.
Headless, as a content back end behind a Next.js front end, when the client's team already knows the editor and does not want to learn another.
For brochure sites a marketing team wants to restructure themselves, where the honest answer is that they do not need a custom build.
Storefronts and headless commerce — the detail is on [E-commerce Development](/services/ecommerce-development).
Checkout, subscriptions, invoices and webhooks reconciled against the database rather than trusted from the redirect.
Where every build is designed and where the design system lives afterwards — see [UI/UX & Product Design](/services/ui-ux-design).
Search for a web development company in India and you will get several thousand results, most of which describe themselves identically. This page is the version of that pitch with the numbers left in, written for someone comparing agencies rather than for a crawler.
The term spans four quite different jobs, and a lot of unhappy projects start with the client and the agency meaning different ones. A brochure site presents a business. A marketing site is built to be found and to convert. A web application is software that happens to run in a browser. An e-commerce build is a marketing site with a checkout attached and a completely different failure mode.
We build all four, and the first hour of any conversation is spent working out which one you actually need — see Websites of Every Kind for the full range of shapes, and E-commerce Development if you sell online.
The same brief will come back at ₹25,000 and at ₹4,00,000, and both numbers are real. The gap is almost never design quality. It is what is included underneath.
| What is quoted | The cheap version | The built version |
|---|---|---|
| Speed | Whatever the theme does | A budget enforced in CI |
| Indexability | Assumed | Server-rendered, schema, sitemap |
| Tracking | A pasted GA snippet | Verified events into GA4 and ad platforms |
| CMS | Developer edits the code | Your team edits with preview |
| Ownership | Agency accounts | Your repository and hosting |
| After launch | Billed hourly | 30 days included, then optional |
If you are comparing quotes, the useful question is not what it costs but which column each supplier is quoting. We have written the full breakdown in what a website costs in India.
We build in Next.js when the site has to be fast, indexable and dynamic at once — commerce, many pages, logged-in areas, anything with real traffic. We recommend Webflow or headless WordPress when the site is mostly content and your marketing team wants to restructure pages without a developer. The deciding question is who maintains it in month seven, not which framework is fashionable.
Two things are true regardless of the choice: the content has to arrive in the HTML rather than being assembled by JavaScript afterwards, and the page has to be fast on a mid-range Android phone on a congested network, because that is what most of your Indian traffic is using.
A website is not the end of the project; it is the thing every other channel points at. That is why we build tracking during the build rather than after it, and why the same team that ships the site can run the campaigns against it — the argument for that is on End-to-End Pipelines.
We are based in India and work with clients across India, the USA, Canada and the UAE. Projects run in two-week sprints with a live preview URL from the first one, so you are reviewing real pages on a real phone rather than screenshots in a deck.
Every stage ends in something you can hold — a document, a build, a live account. If a stage cannot name its output, it is a meeting, not a stage.
We go through your current site, analytics and Search Console and write down what is losing money. Then we scope the fix — pages, templates, integrations, timeline and a fixed price.
Sitemap, URL structure, redirect map if it is a redesign, and a brief per template. Redirects planned now are the difference between keeping your rankings and starting again.
Two rounds on the key templates, mobile designed first because that is where most of your traffic is. Sign-off is per template rather than per page.
Two-week sprints with a live preview URL from the first one. You review real pages on a real phone, not screenshots in a slide deck.
Cross-browser and device QA, accessibility pass, and every conversion event fired and verified end to end in GA4 and the ad platforms before we go anywhere near launch.
DNS cutover, redirects live, sitemap submitted, monitoring on. Then documentation, a recorded CMS walkthrough and thirty days of support.
Everything here is part of the engagement at no extra cost. We do not itemise them on an invoice and we do not withhold them if you leave.
We crawl your current site, run field performance data and read your Search Console, then write down what is costing you traffic and conversions. You keep the document whether or not you hire us.
Bugs, tweaks and the small changes nobody thought of until the site was real. Included with every build rather than sold as an add-on retainer.
Screen recordings of the specific tasks your team will actually do — add a page, change a hero, publish a post — so onboarding a new marketer does not need us.
GA4, ad platform events and a verified event map, built during the project rather than quoted separately afterwards.
An automated ceiling on JavaScript and image weight, so the site cannot quietly get slow after we leave.
Repository, hosting, domain and analytics registered to you from day one. Leaving us is a permissions change, not a migration.
Longer answers to the questions people ask before they hire anyone for web development.
Built by us, free, no signup, nothing uploaded to a server. Take them whether or not you ever become a client.
It is scoped on the number of unique templates, the integrations involved and who maintains the site afterwards — not on page count, which is the number most quotes are built from and the least predictive of effort. We audit first, then quote one fixed price, so the number you approve is the number you pay.
Tell us what you have now and what you are trying to reach. We will audit it and tell you what we would do, what it would cost and whether you need us at all. The audit is free and yours to keep.