Conversion & Analytics for Manufacturing & B2B
A six-month cycle measured in a thirty-day attribution window, so half the pipeline looks like it came from nowhere.
Conversion tracking and analytics covers GA4 configuration, server-side event tracking, ad platform conversion setup, CRM attribution and A/B testing. For a manufacturer or B2B supplier, the work is judged on a qualified RFQ from a buyer with real volume behind them. Offline conversion imports and a longer window, with lead source persisted through the whole journey.
What is costing you money today
A six-month cycle measured in a thirty-day attribution window, so half the pipeline looks like it came from nowhere.
A website that is a brochure with no specifications on it, so the engineer evaluating you leaves to find a datasheet and never comes back.
What changes once this is in place
Offline conversion imports and a longer window, with lead source persisted through the whole journey.
How manufacturing & b2b actually buys
Three to twelve months, several stakeholders, and a decision that frequently comes down to a spec sheet and a factory audit.
- The unit of value
- a qualified RFQ from a buyer with real volume behind them
- The common mistake
- A website that is a brochure with no specifications on it, so the engineer evaluating you leaves to find a datasheet and never comes back.
- What we do instead
- Put the spec sheets, tolerances and certifications on indexable pages. That is what the technical buyer searches for and what wins the RFQ.
What it has to talk to
A build for a manufacturer or B2B supplier is mostly integration work. These are the systems we expect to exchange data with:
- ERP
- CRM
- IndiaMART / trade portals
- Product catalogue & PIM
- Quotation tools
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- MOQ
- technical datasheet
- OEM
- bulk enquiry
- certifications
- lead time
- incoterms
The rules this sits under
Export documentation and incoterms if you quote internationally; product certification claims (ISO, CE, BIS) must be substantiated.
What you get
- Measurement plan — Every event the business cares about, defined — name, trigger, parameters, and which platform needs it. Written before any tag is created.
- GA4 configuration — Events, conversions, audiences, custom dimensions and cross-domain tracking, configured deliberately rather than left on defaults.
- Server-side tracking — Meta Conversions API and Google Enhanced Conversions with event deduplication and match quality monitored.
- CRM attribution — Source, campaign and creative persisted onto the CRM record, and outcomes exported back to the ad platforms.
- Call and offline tracking — Tracked numbers with duration thresholds, and store visits or walk-ins captured where they matter.
- Consent handling — Consent mode configured so tracking is lawful and modelling still works where consent is declined.
- Dashboards — Spend, leads, qualification and revenue in one view — see Data & BI Dashboards.
- A/B testing programme — Structured tests with a hypothesis, a sample size calculation and a decision rule set before launch.