Web Development for Manufacturing & B2B
A catalogue trapped in a PDF, so nothing in the product range can rank and every RFQ starts with a phone call to ask what you make.
Web development is the design, engineering and deployment of a website or web application. For a manufacturer or B2B supplier, the work is judged on a qualified RFQ from a buyer with real volume behind them. Each SKU or capability as its own indexable page with specs, downloads and an RFQ form that lands in the CRM tagged by product.
What is costing you money today
A catalogue trapped in a PDF, so nothing in the product range can rank and every RFQ starts with a phone call to ask what you make.
A website that is a brochure with no specifications on it, so the engineer evaluating you leaves to find a datasheet and never comes back.
What changes once this is in place
Each SKU or capability as its own indexable page with specs, downloads and an RFQ form that lands in the CRM tagged by product.
How manufacturing & b2b actually buys
Three to twelve months, several stakeholders, and a decision that frequently comes down to a spec sheet and a factory audit.
- The unit of value
- a qualified RFQ from a buyer with real volume behind them
- The common mistake
- A website that is a brochure with no specifications on it, so the engineer evaluating you leaves to find a datasheet and never comes back.
- What we do instead
- Put the spec sheets, tolerances and certifications on indexable pages. That is what the technical buyer searches for and what wins the RFQ.
What it has to talk to
A build for a manufacturer or B2B supplier is mostly integration work. These are the systems we expect to exchange data with:
- ERP
- CRM
- IndiaMART / trade portals
- Product catalogue & PIM
- Quotation tools
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- MOQ
- technical datasheet
- OEM
- bulk enquiry
- certifications
- lead time
- incoterms
The rules this sits under
Export documentation and incoterms if you quote internationally; product certification claims (ISO, CE, BIS) must be substantiated.
What you get
- Discovery & information architecture — Sitemap, URL structure, and a page-by-page brief that says what each page is for and what query it should win. Written before a single screen is designed, because a site plan argued about in Figma is argued about twice.
- Design in Figma — Desktop and mobile for every unique template, a type scale, a colour system and real content in the mockups. No lorem ipsum — copy that does not fit is a design problem you want to find in Figma, not in staging.
- Front-end build — Next.js App Router with server components, Tailwind for styling, semantic HTML, keyboard navigation and visible focus states. Accessibility is checked as it is built rather than audited afterwards.
- CMS integration — Sanity, Payload or WordPress as a headless back end, with preview so an editor can see the page before publishing. Fields are named for what they are in your business, not for what they are in the schema.
- Technical SEO foundation — Server-rendered content, canonical tags, an XML sitemap, robots rules, Open Graph cards and JSON-LD for the organisation, breadcrumbs and FAQs. See SEO, AEO & GEO for the work that comes after launch.
- Analytics & conversion tracking — GA4, server-side conversion events, Meta and Google tags fired on real form submissions rather than page views, and a debug pass proving each one. Detailed on Conversion & Analytics.
- Performance budget — An agreed ceiling for JavaScript, image weight and third-party scripts, enforced in CI. Budgets are the only reliable defence against a fast site turning slow six months after launch.
- Handover & documentation — Repository access, environment variables, a deployment runbook, a CMS walkthrough recorded on video, and thirty days of post-launch support included.