UI/UX & Product Design for Financial Services & Lending
Forms that are legally complete and humanly impossible, abandoned two-thirds of the way through.
UI/UX design covers research, information architecture, user flows, wireframes, interface design and a reusable design system. For a lender, broker or fintech, the work is judged on a disbursed loan or a bound policy — approvals are not revenue. Progressive disclosure, saved progress, plain-language help at the field that confuses people.
What is costing you money today
Forms that are legally complete and humanly impossible, abandoned two-thirds of the way through.
Optimising to application starts, which are cheap and abundant, while the disbursal rate quietly collapses and nobody in marketing can see it.
What changes once this is in place
Progressive disclosure, saved progress, plain-language help at the field that confuses people.
How financial services & lending actually buys
Days to weeks, gated by eligibility and documentation, with heavy drop-off at every verification step.
- The unit of value
- a disbursed loan or a bound policy — approvals are not revenue
- The common mistake
- Optimising to application starts, which are cheap and abundant, while the disbursal rate quietly collapses and nobody in marketing can see it.
- What we do instead
- Feed the disbursal back as the conversion event with its value, and let the ad platform learn which applicants actually complete.
What it has to talk to
A build for a lender, broker or fintech is mostly integration work. These are the systems we expect to exchange data with:
- Loan origination system
- KYC & credit bureau APIs
- CRM
- Payment rails
- Call centre & IVR
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- eligibility calculator
- interest rate
- EMI
- documents required
- instant approval
- processing fee
The rules this sits under
RBI digital lending guidelines in India, SEBI rules for anything investment-adjacent, and strict limits on advertising returns. In the US and Canada, lending advertising is regulated separately again. This is the vertical where a compliance mistake costs more than a bad campaign.
What you get
- Research — Interviews with real users, a look at what your analytics and support tickets already say, and a competitive teardown that is honest about what competitors do well.
- Information architecture — Navigation, hierarchy and naming — what things are called, which is a design decision people consistently underestimate.
- User flows — The paths through the product, including the ones where something goes wrong, which is where most of the real design work lives.
- Wireframes — Structure before styling, so the argument about what goes on the page happens before anyone has fallen in love with a colour.
- Interface design — Every screen, mobile and desktop, with the four states each — default, empty, loading, error.
- Design system — Type scale, colour tokens, spacing, components and usage notes, built in Figma so engineering can mirror it in code.
- Prototype and testing — A clickable prototype tested with five people from the target audience, with the findings written down and prioritised.
- Design QA — We review the built product against the design and file the differences. Handover without this is an assumption, not a process.