Maintenance & Support for Financial Services & Lending
Unpatched vulnerabilities and no audit trail, discovered during an assessment.
Maintenance covers security patching, dependency upgrades, uptime and error monitoring, tested backups, content and small feature changes, and a defined response time for incidents. For a lender, broker or fintech, the work is judged on a disbursed loan or a bound policy — approvals are not revenue. Scheduled patching, access reviews and a documented change log.
What is costing you money today
Unpatched vulnerabilities and no audit trail, discovered during an assessment.
Optimising to application starts, which are cheap and abundant, while the disbursal rate quietly collapses and nobody in marketing can see it.
What changes once this is in place
Scheduled patching, access reviews and a documented change log.
How financial services & lending actually buys
Days to weeks, gated by eligibility and documentation, with heavy drop-off at every verification step.
- The unit of value
- a disbursed loan or a bound policy — approvals are not revenue
- The common mistake
- Optimising to application starts, which are cheap and abundant, while the disbursal rate quietly collapses and nobody in marketing can see it.
- What we do instead
- Feed the disbursal back as the conversion event with its value, and let the ad platform learn which applicants actually complete.
What it has to talk to
A build for a lender, broker or fintech is mostly integration work. These are the systems we expect to exchange data with:
- Loan origination system
- KYC & credit bureau APIs
- CRM
- Payment rails
- Call centre & IVR
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- eligibility calculator
- interest rate
- EMI
- documents required
- instant approval
- processing fee
The rules this sits under
RBI digital lending guidelines in India, SEBI rules for anything investment-adjacent, and strict limits on advertising returns. In the US and Canada, lending advertising is regulated separately again. This is the vertical where a compliance mistake costs more than a bad campaign.
What you get
- Takeover audit — Access, hosting, domains, certificates, backups, dependencies and documentation — and a list of what is missing, which on inherited systems is usually a lot.
- Monitoring — Uptime, error rate, form submission, checkout and certificate expiry, with alerts routed to a channel someone reads.
- Patching and upgrades — Security patches applied promptly, dependency upgrades on a monthly cadence, tested in staging before production.
- Backups — Automated, off-site, with a restore actually performed each quarter and the result recorded.
- Content and small changes — An agreed monthly allowance of hours for copy, page and minor feature changes.
- Bug fixes — Fixed within the agreed response time, with a note on what caused it, not just what changed.
- Performance checks — Core Web Vitals reviewed monthly, because sites get slower quietly rather than suddenly.
- Monthly report — Uptime, incidents, changes made, upgrades applied and what we recommend next — in plain language.