Websites of Every Kind for Multi-location Businesses
One locations page for eleven branches, so 'dentist in Ballygunge' ranks a directory instead of you.
Different businesses need structurally different websites: a campaign landing page, a multi-location site with an indexable page per branch, a multi-language site with proper hreflang, a booking site wired to a calendar, or a logged-in portal. For a business with branches across several cities, the work is judged on an enquiry routed to the right branch, first time. A page per location with its own address, hours, staff, schema and enquiry form — and a template so branch twelve is a data entry job.
What is costing you money today
One locations page for eleven branches, so 'dentist in Ballygunge' ranks a directory instead of you.
One page listing twenty branches, which ranks for none of them, and a single phone number that routes every caller to a head office that cannot help.
What changes once this is in place
A page per location with its own address, hours, staff, schema and enquiry form — and a template so branch twelve is a data entry job.
How multi-location businesses actually buys
Varies by branch, but the constant is that the enquiry has to reach the correct location without a human re-routing it.
- The unit of value
- an enquiry routed to the right branch, first time
- The common mistake
- One page listing twenty branches, which ranks for none of them, and a single phone number that routes every caller to a head office that cannot help.
- What we do instead
- A real page per location with its own address, hours, staff and reviews, and routing that sends the enquiry to that branch's own inbox.
What it has to talk to
A build for a business with branches across several cities is mostly integration work. These are the systems we expect to exchange data with:
- Google Business Profile at scale
- Branch-level CRM routing
- Local landing pages
- Call routing
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- branch near me
- locations
- store locator
- city name + service
- opening hours
The rules this sits under
Local listing accuracy rules, and per-state or per-country tax and disclosure differences that the site has to reflect honestly.
What you get
- Site type recommendation — Written, with reasoning, before design starts. Occasionally the recommendation is that you do not need us.
- URL architecture — The structure for locations, languages, categories or listings — the decision that is most expensive to change afterwards.
- Template design — Design per template rather than per page, which is what keeps a forty-page site inside a sensible budget.
- Content model — CMS fields shaped so a non-technical editor can add a location, course or listing without breaking the layout.
- Local and multilingual SEO — LocalBusiness schema per branch, hreflang per language, and per-page metadata that is not a template with the name swapped.
- Booking or enquiry flow — Calendar integration or routed enquiry forms, with WhatsApp and CRM handoff so nothing sits in an inbox.
- Automatic sitemaps — Generated from the content, so a new location appears in the sitemap without anyone remembering to add it.
- Editor training — A recorded walkthrough for the specific tasks your team will actually do, not a generic CMS manual.