Websites of Every Kind for Hospitality & F&B
Bookings taken over the phone into a paper diary, with no reminders and no record of who did not turn up.
Different businesses need structurally different websites: a campaign landing page, a multi-location site with an indexable page per branch, a multi-language site with proper hreflang, a booking site wired to a calendar, or a logged-in portal. For a restaurant, hotel or hospitality group, the work is judged on a direct booking or cover — the one that does not pay an aggregator commission. Online booking against real availability, with confirmations and reminders on WhatsApp and a calendar staff already use.
What is costing you money today
Bookings taken over the phone into a paper diary, with no reminders and no record of who did not turn up.
Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
What changes once this is in place
Online booking against real availability, with confirmations and reminders on WhatsApp and a calendar staff already use.
How hospitality & f&b actually buys
Immediate, local and phone-first, with discovery happening on maps and social rather than on a search engine results page.
- The unit of value
- a direct booking or cover — the one that does not pay an aggregator commission
- The common mistake
- Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
- What we do instead
- Make direct booking faster than the aggregator's, and own the reservation data so the second visit costs nothing to acquire.
What it has to talk to
A build for a restaurant, hotel or hospitality group is mostly integration work. These are the systems we expect to exchange data with:
- Booking / reservation system
- POS
- Google Business Profile
- Aggregator listings
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- book a table
- menu
- near me
- opening hours
- private dining
- banquet enquiry
The rules this sits under
Food licensing display (FSSAI in India), allergen information, and accuracy rules on menu pricing.
What you get
- Site type recommendation — Written, with reasoning, before design starts. Occasionally the recommendation is that you do not need us.
- URL architecture — The structure for locations, languages, categories or listings — the decision that is most expensive to change afterwards.
- Template design — Design per template rather than per page, which is what keeps a forty-page site inside a sensible budget.
- Content model — CMS fields shaped so a non-technical editor can add a location, course or listing without breaking the layout.
- Local and multilingual SEO — LocalBusiness schema per branch, hreflang per language, and per-page metadata that is not a template with the name swapped.
- Booking or enquiry flow — Calendar integration or routed enquiry forms, with WhatsApp and CRM handoff so nothing sits in an inbox.
- Automatic sitemaps — Generated from the content, so a new location appears in the sitemap without anyone remembering to add it.
- Editor training — A recorded walkthrough for the specific tasks your team will actually do, not a generic CMS manual.