Do we need French ads?

If you target Quebec or French-speaking audiences, French creative and pages usually perform better and may be required for some materials.

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BlogPerformance9 Oct 20266 min read

Performance marketing for Canadian businesses: bilingual ads, CASL and tracking

By Akshat JainFounder · Performance Marketer & Growth Strategist

The short answer

Canadian campaigns often need English and French creative, CASL-compliant consent before follow-up emails or texts, PIPEDA-aware tracking, claims that meet Competition Act rules, and reporting in CAD on qualified outcomes.

Performance marketing for Canadian businesses: bilingual ads, CASL and tracking — illustration

Key takeaways

Plan French creative and landing pages where you target Quebec.
Collect CASL consent before sending follow-up messages.
Keep claims and testimonials truthful under the Competition Act.
Track server-side with privacy-aware consent.

Canadian campaign checklist

French ads and pages for Quebec audiences.
CASL consent on lead forms for emails and texts.
PIPEDA-aware tracking and privacy links.
Truthful claims and disclosed endorsements.
CAD reporting on qualified leads.

See performance marketing and our Toronto, Vancouver and Calgary pages.

Sources

Written by

Akshat Jain

Founder · Performance Marketer & Growth Strategist

Akshat runs the demand side of Advorize — paid media, SEO and growth strategy across Meta, Google, LinkedIn and TikTok for clients in India, the USA, Canada and the UAE. He writes about what actually moves cost per qualified lead.

Read Akshat's profile→

Questions people also ask

Canada's Anti-Spam Legislation. It requires consent before sending commercial electronic messages such as follow-up emails and texts.

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