Performance marketing for US businesses: Meta, Google and tracking that holds up
By Akshat JainFounder · Performance Marketer & Growth StrategistThe short answer
US campaigns need server-side tracking (Meta CAPI and Google enhanced conversions), consent handling for state privacy laws such as California's, FTC-compliant claims and endorsements, and reporting on qualified leads or revenue in USD — not platform-reported clicks.
Key takeaways
- Track server-side; US browser privacy limits are strict.
- Follow FTC rules on claims and endorsements.
- Respect state privacy laws with proper consent.
- Agree USD reporting on qualified outcomes.
US campaign essentials
- CAPI and enhanced conversions before scaling.
- Consent banner and opt-outs for state privacy laws.
- FTC-compliant claims and disclosed endorsements.
- Offline conversions from your CRM.
- Weekly reporting in USD on qualified leads or ROAS.
We run campaigns for clients in the USA with planned overlap hours and dashboards you can open any time.
See performance marketing and our pages for New York, Chicago and San Francisco.
Sources
Written by
Akshat Jain
Founder · Performance Marketer & Growth Strategist
Akshat runs the demand side of Advorize — paid media, SEO and growth strategy across Meta, Google, LinkedIn and TikTok for clients in India, the USA, Canada and the UAE. He writes about what actually moves cost per qualified lead.
Read Akshat's profile→