Meta Ads · Real estate · Residential
High-intent website leads at flagship scale
₹35.5L of spend turned into 2,550+ owned enquiries, optimised for lead forms rather than clicks nobody can follow up.
- Discipline
- Performance Marketing
- Services
- Performance MarketingConversion & Analytics
- ₹35.5L+
- Ad spend
- 30.5M+
- Impressions
- 411K+
- Website clicks
- 2,550+
- Website leads
The brief
A developer needed qualified property enquiries generated directly through their website, optimised for lead-form submissions rather than vanity clicks, so every conversion was a real owned enquiry.
What we did
- 01Conversion-optimised funnel pointed at dedicated landing pages
- 02Lead-form tracking with continuous CRO on the submission flow
- 03Full TOFU→MOFU→BOFU with retargeting of warm site visitors
- 04Bid and audience optimisation to scale without losing quality
The outcome
A scalable website-lead engine producing thousands of owned enquiries — a continuous pipeline feeding ongoing project sales.
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