Meta Ads · Luxury real estate · ₹5.5 Cr+
Premium duplex residences — quality over volume
Seventy enquiries at ₹5.5 Crore and up, seven in ten of them verified as genuine by the client's own sales team.
- Discipline
- Performance Marketing
- Services
- Performance Marketing
- ₹17,612+
- Ad spend
- 350K+
- People reached
- 70+
- Qualified enquiries
- ₹51.28
- Best cost / conversation
The brief
A luxury developer needed qualified enquiries from high-net-worth buyers for duplex homes priced from ₹5.5 Crore — serious, financially-qualified prospects rather than cheap clicks.
What we did
- 01High-affluence audience layering with low-intent traffic excluded
- 02Premium lifestyle creative matched to the price point
- 03Engagement-based retargeting into messaging qualification
- 04Site-visit-driven conversion strategy for serious buyers
The outcome
A 10:7 lead-quality ratio, roughly 70% requirement-based and verified by the client's own sales team, plus multiple site visits from genuine HNW buyers.
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