Meta Ads · Residential, commercial & industrial
Multi-segment lead acquisition across property verticals
Three buyer types, three funnels, one pipeline — and six in ten leads arriving with a real requirement.
- Discipline
- Performance Marketing
- Services
- Performance Marketing
- ₹48,604+
- Ad spend
- 293K+
- People reached
- 319+
- Leads & conversations
- ₹55.25
- Best cost / result
The brief
A leading developer needed high-intent leads across three distinct segments, each with a different buyer, price point and decision journey, across multiple live projects.
What we did
- 01Separate audience pools and funnels per segment and buyer persona
- 02Industrial and warehouse push: 58+ conversations at ₹102 each
- 03Retargeting nurture funnels with WhatsApp and Messenger integration
- 04Lead-form qualification questions to filter serious buyers
The outcome
A steady multi-project pipeline with a 10:6 lead-quality ratio — roughly 60% requirement-based prospects, keeping the sales team on serious buyers.
Next project