Graphic Design for E-commerce & D2C
Packaging designed by the printer and ads designed by an agency, so the shelf and the feed disagree.
Graphic design covers the production of visual assets — advertising creative, presentations, packaging, print, signage and social graphics. For a D2C or e-commerce brand, the work is judged on contribution margin per order, after shipping, returns and ad cost. One system across packaging, ads and social, with templates for recurring formats.
What is costing you money today
Packaging designed by the printer and ads designed by an agency, so the shelf and the feed disagree.
Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
What changes once this is in place
One system across packaging, ads and social, with templates for recurring formats.
How e-commerce & d2c actually buys
Minutes to days for impulse categories, weeks for considered ones — and heavily concentrated into a few sale periods a year.
- The unit of value
- contribution margin per order, after shipping, returns and ad cost
- The common mistake
- Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
- What we do instead
- Server-side tracking with order value and margin passed through, reconciled weekly against what the payment gateway actually settled.
What it has to talk to
A build for a D2C or e-commerce brand is mostly integration work. These are the systems we expect to exchange data with:
- Shopify / WooCommerce
- Payment gateway
- Logistics & courier APIs
- Meta CAPI & Google Enhanced Conversions
- Klaviyo / WhatsApp
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- cash on delivery
- free shipping threshold
- return policy
- size guide
- abandoned cart
- average order value
The rules this sits under
India's Legal Metrology rules on displayed pricing and country of origin; consumer protection rules on returns; FTC substantiation for claims in the US; VAT display requirements in the UAE.
What you get
- Visual system — Type scale, colour, grid, iconography and imagery direction — either from your existing brand or built with Branding & Identity.
- Ad creative — Statics and carousels in every required ratio, produced as variants for testing rather than as single pieces.
- Presentations — A master deck and slide library, in a tool your team can actually edit.
- Packaging — Structural and surface design, print-ready with correct dielines, bleed and colour profiles.
- Print and signage — Brochures, catalogues, standees, hoardings — specified properly, with press liaison where needed.
- Social assets — Templates and produced pieces for the recurring formats, sized natively per platform.
- Infographics and data visuals — Numbers made legible, in the brand's visual language rather than in the chart tool's defaults.
- Asset library — Organised, versioned and accessible, so nobody is hunting for a logo in a WhatsApp thread.