Web Development for E-commerce & D2C

What is costing you money today

A storefront theme with six apps bolted on, a 4.5-second product page and a checkout that drops a third of the carts on mobile.

Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.

What changes once this is in place

A trimmed, measured front end with the app bloat removed, product pages that pass Core Web Vitals, and a checkout instrumented step by step.

How e-commerce & d2c actually buys

Minutes to days for impulse categories, weeks for considered ones — and heavily concentrated into a few sale periods a year.

The unit of value

contribution margin per order, after shipping, returns and ad cost

The common mistake

Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.

What we do instead

Server-side tracking with order value and margin passed through, reconciled weekly against what the payment gateway actually settled.

What it has to talk to

A build for a D2C or e-commerce brand is mostly integration work. These are the systems we expect to exchange data with:

• Shopify / WooCommerce
• Payment gateway
• Logistics & courier APIs
• Meta CAPI & Google Enhanced Conversions
• Klaviyo / WhatsApp

The words your buyers actually use

Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:

• cash on delivery
• free shipping threshold
• return policy
• size guide
• abandoned cart
• average order value

The rules this sits under

India's Legal Metrology rules on displayed pricing and country of origin; consumer protection rules on returns; FTC substantiation for claims in the US; VAT display requirements in the UAE.

What you get

• Discovery & information architecture — Sitemap, URL structure, and a page-by-page brief that says what each page is for and what query it should win. Written before a single screen is designed, because a site plan argued about in Figma is argued about twice.
• Design in Figma — Desktop and mobile for every unique template, a type scale, a colour system and real content in the mockups. No lorem ipsum — copy that does not fit is a design problem you want to find in Figma, not in staging.
• Front-end build — Next.js App Router with server components, Tailwind for styling, semantic HTML, keyboard navigation and visible focus states. Accessibility is checked as it is built rather than audited afterwards.
• CMS integration — Sanity, Payload or WordPress as a headless back end, with preview so an editor can see the page before publishing. Fields are named for what they are in your business, not for what they are in the schema.
• Technical SEO foundation — Server-rendered content, canonical tags, an XML sitemap, robots rules, Open Graph cards and JSON-LD for the organisation, breadcrumbs and FAQs. See SEO, AEO & GEO for the work that comes after launch.
• Analytics & conversion tracking — GA4, server-side conversion events, Meta and Google tags fired on real form submissions rather than page views, and a debug pass proving each one. Detailed on Conversion & Analytics.
• Performance budget — An agreed ceiling for JavaScript, image weight and third-party scripts, enforced in CI. Budgets are the only reliable defence against a fast site turning slow six months after launch.
• Handover & documentation — Repository access, environment variables, a deployment runbook, a CMS walkthrough recorded on video, and thirty days of post-launch support included.