Maintenance & Support for E-commerce & D2C
A broken checkout on a Saturday, discovered on Monday, with two days of orders lost.
Maintenance covers security patching, dependency upgrades, uptime and error monitoring, tested backups, content and small feature changes, and a defined response time for incidents. For a D2C or e-commerce brand, the work is judged on contribution margin per order, after shipping, returns and ad cost. Synthetic checkout monitoring every few minutes and an alert before customers notice.
What is costing you money today
A broken checkout on a Saturday, discovered on Monday, with two days of orders lost.
Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
What changes once this is in place
Synthetic checkout monitoring every few minutes and an alert before customers notice.
How e-commerce & d2c actually buys
Minutes to days for impulse categories, weeks for considered ones — and heavily concentrated into a few sale periods a year.
- The unit of value
- contribution margin per order, after shipping, returns and ad cost
- The common mistake
- Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
- What we do instead
- Server-side tracking with order value and margin passed through, reconciled weekly against what the payment gateway actually settled.
What it has to talk to
A build for a D2C or e-commerce brand is mostly integration work. These are the systems we expect to exchange data with:
- Shopify / WooCommerce
- Payment gateway
- Logistics & courier APIs
- Meta CAPI & Google Enhanced Conversions
- Klaviyo / WhatsApp
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- cash on delivery
- free shipping threshold
- return policy
- size guide
- abandoned cart
- average order value
The rules this sits under
India's Legal Metrology rules on displayed pricing and country of origin; consumer protection rules on returns; FTC substantiation for claims in the US; VAT display requirements in the UAE.
What you get
- Takeover audit — Access, hosting, domains, certificates, backups, dependencies and documentation — and a list of what is missing, which on inherited systems is usually a lot.
- Monitoring — Uptime, error rate, form submission, checkout and certificate expiry, with alerts routed to a channel someone reads.
- Patching and upgrades — Security patches applied promptly, dependency upgrades on a monthly cadence, tested in staging before production.
- Backups — Automated, off-site, with a restore actually performed each quarter and the result recorded.
- Content and small changes — An agreed monthly allowance of hours for copy, page and minor feature changes.
- Bug fixes — Fixed within the agreed response time, with a note on what caused it, not just what changed.
- Performance checks — Core Web Vitals reviewed monthly, because sites get slower quietly rather than suddenly.
- Monthly report — Uptime, incidents, changes made, upgrades applied and what we recommend next — in plain language.