Influencer & Creator Marketing for E-commerce & D2C
A product that has to be demonstrated on a person to be believed at all.
Influencer marketing pays creators to feature a product with their audience. For a D2C or e-commerce brand, the work is judged on contribution margin per order, after shipping, returns and ad cost. Micro creators showing genuine use over time, with the best content licensed for paid amplification.
What is costing you money today
A product that has to be demonstrated on a person to be believed at all.
Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
What changes once this is in place
Micro creators showing genuine use over time, with the best content licensed for paid amplification.
How e-commerce & d2c actually buys
Minutes to days for impulse categories, weeks for considered ones — and heavily concentrated into a few sale periods a year.
- The unit of value
- contribution margin per order, after shipping, returns and ad cost
- The common mistake
- Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
- What we do instead
- Server-side tracking with order value and margin passed through, reconciled weekly against what the payment gateway actually settled.
What it has to talk to
A build for a D2C or e-commerce brand is mostly integration work. These are the systems we expect to exchange data with:
- Shopify / WooCommerce
- Payment gateway
- Logistics & courier APIs
- Meta CAPI & Google Enhanced Conversions
- Klaviyo / WhatsApp
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- cash on delivery
- free shipping threshold
- return policy
- size guide
- abandoned cart
- average order value
The rules this sits under
India's Legal Metrology rules on displayed pricing and country of origin; consumer protection rules on returns; FTC substantiation for claims in the US; VAT display requirements in the UAE.
What you get
- Campaign strategy — Objective, creator tier, platform mix and the measurement mechanism — decided before anyone is contacted.
- Creator discovery and vetting — A shortlist with audience geography, engagement authenticity, brand safety history and past partnership performance.
- Negotiation and contracting — Rates, deliverables, timelines, exclusivity, disclosure and usage rights, in a contract rather than in a chat.
- Briefing — A brief that gives the point and the constraints, and leaves the voice to them.
- Content review — Checking for factual accuracy, compliance and required disclosure before it goes live.
- Tracking — Unique codes or tracked links per creator, so performance is attributable at creator level.
- Amplification — The best organic content run as paid ads under the creator's handle where whitelisting is agreed.
- Reporting — Cost per result by creator, the content library acquired, and a clear list of who to work with again.