SEO · AEO · GEO for Professional Services
Invisible expertise: partners who genuinely know the subject and a site that demonstrates none of it.
SEO makes pages rank in traditional search. For a professional services firm, the work is judged on a booked consultation with someone who can sign. Author entities, sourced content, and the credentials markup that makes expertise machine-readable.
What is costing you money today
Invisible expertise: partners who genuinely know the subject and a site that demonstrates none of it.
A site full of adjectives and no evidence, which loses to a competitor with three specific case studies and a named team.
What changes once this is in place
Author entities, sourced content, and the credentials markup that makes expertise machine-readable.
How professional services actually buys
Two weeks to two months, decided on credibility and referral more than on price, with the website acting as the reference check.
- The unit of value
- a booked consultation with someone who can sign
- The common mistake
- A site full of adjectives and no evidence, which loses to a competitor with three specific case studies and a named team.
- What we do instead
- Publish the work, the method and the people. In this vertical the proof is the product.
What it has to talk to
A build for a professional services firm is mostly integration work. These are the systems we expect to exchange data with:
- CRM
- Calendar booking
- Proposal software
- Email sequences
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- case studies
- our process
- book a consultation
- retainer vs project
- team credentials
The rules this sits under
Professional advertising rules vary by body — legal and accounting practices in particular have restrictions on solicitation and on claims of expertise.
What you get
- Technical audit — Crawlability, indexation, rendering, speed, canonicals, redirects and internal linking — with the issues ordered by traffic at risk rather than by severity label.
- Keyword and question research — The queries worth winning, grouped into clusters, with the questions real buyers ask alongside the head terms.
- Content architecture — Hub and cluster structure, so pages reinforce each other instead of competing. The services section you are reading is built this way deliberately.
- On-page work — Titles, headings, answer paragraphs, internal links and metadata written per page rather than templated.
- Schema and entity work — Organisation, service, article, FAQ, local business and person markup, cross-referenced by @id so the site reads as one entity.
- Content production — Long-form, researched, sourced, and structured to be extractable — written by people who have done the work being described.
- Local SEO — Google Business Profile, location pages, citations and review velocity, per branch.
- Measurement — Rankings, organic sessions, branded search, AI citation checks and assisted conversions in one monthly view.