SEO · AEO · GEO for E-commerce & D2C
Category and product pages that cannot rank because they are thin and near-duplicated.
SEO makes pages rank in traditional search. For a D2C or e-commerce brand, the work is judged on contribution margin per order, after shipping, returns and ad cost. Category content, product schema, faceted navigation handled properly, and internal linking that spreads authority to deep pages.
What is costing you money today
Category and product pages that cannot rank because they are thin and near-duplicated.
Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
What changes once this is in place
Category content, product schema, faceted navigation handled properly, and internal linking that spreads authority to deep pages.
How e-commerce & d2c actually buys
Minutes to days for impulse categories, weeks for considered ones — and heavily concentrated into a few sale periods a year.
- The unit of value
- contribution margin per order, after shipping, returns and ad cost
- The common mistake
- Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
- What we do instead
- Server-side tracking with order value and margin passed through, reconciled weekly against what the payment gateway actually settled.
What it has to talk to
A build for a D2C or e-commerce brand is mostly integration work. These are the systems we expect to exchange data with:
- Shopify / WooCommerce
- Payment gateway
- Logistics & courier APIs
- Meta CAPI & Google Enhanced Conversions
- Klaviyo / WhatsApp
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- cash on delivery
- free shipping threshold
- return policy
- size guide
- abandoned cart
- average order value
The rules this sits under
India's Legal Metrology rules on displayed pricing and country of origin; consumer protection rules on returns; FTC substantiation for claims in the US; VAT display requirements in the UAE.
What you get
- Technical audit — Crawlability, indexation, rendering, speed, canonicals, redirects and internal linking — with the issues ordered by traffic at risk rather than by severity label.
- Keyword and question research — The queries worth winning, grouped into clusters, with the questions real buyers ask alongside the head terms.
- Content architecture — Hub and cluster structure, so pages reinforce each other instead of competing. The services section you are reading is built this way deliberately.
- On-page work — Titles, headings, answer paragraphs, internal links and metadata written per page rather than templated.
- Schema and entity work — Organisation, service, article, FAQ, local business and person markup, cross-referenced by @id so the site reads as one entity.
- Content production — Long-form, researched, sourced, and structured to be extractable — written by people who have done the work being described.
- Local SEO — Google Business Profile, location pages, citations and review velocity, per branch.
- Measurement — Rankings, organic sessions, branded search, AI citation checks and assisted conversions in one monthly view.