Ad Creative & Content Production for E-commerce & D2C
Polished studio ads that look like advertising and get scrolled past.
Ad creative production covers concepting, scripting, shooting and editing the statics, UGC and video that paid campaigns run on. For a D2C or e-commerce brand, the work is judged on contribution margin per order, after shipping, returns and ad cost. UGC and creator-style content that looks native to the feed, produced at volume and tested weekly.
What is costing you money today
Polished studio ads that look like advertising and get scrolled past.
Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
What changes once this is in place
UGC and creator-style content that looks native to the feed, produced at volume and tested weekly.
How e-commerce & d2c actually buys
Minutes to days for impulse categories, weeks for considered ones — and heavily concentrated into a few sale periods a year.
- The unit of value
- contribution margin per order, after shipping, returns and ad cost
- The common mistake
- Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
- What we do instead
- Server-side tracking with order value and margin passed through, reconciled weekly against what the payment gateway actually settled.
What it has to talk to
A build for a D2C or e-commerce brand is mostly integration work. These are the systems we expect to exchange data with:
- Shopify / WooCommerce
- Payment gateway
- Logistics & courier APIs
- Meta CAPI & Google Enhanced Conversions
- Klaviyo / WhatsApp
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- cash on delivery
- free shipping threshold
- return policy
- size guide
- abandoned cart
- average order value
The rules this sits under
India's Legal Metrology rules on displayed pricing and country of origin; consumer protection rules on returns; FTC substantiation for claims in the US; VAT display requirements in the UAE.
What you get
- Creative strategy — The angles worth testing, the objections to answer, and the hooks to try — derived from your reviews, support tickets and sales calls rather than invented.
- Scripting — Hook, problem, proof, offer, call to action, written for the first second to earn the second one.
- UGC production — Creator-style video with our roster or your customers, shot vertically and natively rather than adapted.
- Studio and product shoots — Product photography and video where the item genuinely needs to be seen properly.
- Statics and carousels — Designed for feed and story placements, with the text legible at thumbnail size.
- Motion graphics — Animated statics, text-led explainers and captions burned in for muted viewing.
- Editing and versioning — Every asset exported in each required ratio and length, named consistently so reporting is possible.
- Test plan and reporting — What is being tested, against what, with what threshold — and what we learnt, added to the hook library.