Ad Creative & Content Production for Hospitality & F&B
One generic ad running for every area and every service.
Ad creative production covers concepting, scripting, shooting and editing the statics, UGC and video that paid campaigns run on. For a restaurant, hotel or hospitality group, the work is judged on a direct booking or cover — the one that does not pay an aggregator commission. Location and service variants produced from one shoot, so the ad matches the query.
What is costing you money today
One generic ad running for every area and every service.
Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
What changes once this is in place
Location and service variants produced from one shoot, so the ad matches the query.
How hospitality & f&b actually buys
Immediate, local and phone-first, with discovery happening on maps and social rather than on a search engine results page.
- The unit of value
- a direct booking or cover — the one that does not pay an aggregator commission
- The common mistake
- Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
- What we do instead
- Make direct booking faster than the aggregator's, and own the reservation data so the second visit costs nothing to acquire.
What it has to talk to
A build for a restaurant, hotel or hospitality group is mostly integration work. These are the systems we expect to exchange data with:
- Booking / reservation system
- POS
- Google Business Profile
- Aggregator listings
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- book a table
- menu
- near me
- opening hours
- private dining
- banquet enquiry
The rules this sits under
Food licensing display (FSSAI in India), allergen information, and accuracy rules on menu pricing.
What you get
- Creative strategy — The angles worth testing, the objections to answer, and the hooks to try — derived from your reviews, support tickets and sales calls rather than invented.
- Scripting — Hook, problem, proof, offer, call to action, written for the first second to earn the second one.
- UGC production — Creator-style video with our roster or your customers, shot vertically and natively rather than adapted.
- Studio and product shoots — Product photography and video where the item genuinely needs to be seen properly.
- Statics and carousels — Designed for feed and story placements, with the text legible at thumbnail size.
- Motion graphics — Animated statics, text-led explainers and captions burned in for muted viewing.
- Editing and versioning — Every asset exported in each required ratio and length, named consistently so reporting is possible.
- Test plan and reporting — What is being tested, against what, with what threshold — and what we learnt, added to the hook library.