TikTok Ads · Fashion e-commerce · CA & US
Website conversions for a bridal and party wear brand
Clean purchase tracking that found the buyer nobody expected — the 45–54 bracket, converting at 1.72%.
- Discipline
- Performance Marketing
- Services
- Performance MarketingConversion & Analytics
- $342.32
- Ad spend
- 123,504
- Impressions
- 1,734
- Website clicks
- 1.40%
- CTR
The brief
A bridal and party wear brand needed measurable online purchases from Canada and the US, with clean conversion tracking on the purchase event.
What we did
- 01Canada primary and US secondary, with Ontario the strongest region
- 02Women aged 25–34 generated 58 conversions
- 0345–54 demographic showed highest purchase intent at 1.72% CVR
- 0418–24 segment reallocated after producing zero sales
The outcome
A 92/100 purchase-event match-quality score with clear demographic signal — the 45–54 segment showed the highest purchase intent at 1.72% CVR.
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