TikTok Ads · Fashion e-commerce · CA & US
Website conversions for a bridal and party wear brand
Clean purchase tracking that found the buyer nobody expected — the 45–54 bracket, converting at 1.72%.
- Discipline
- Performance Marketing
- Services
- Performance MarketingConversion & Analytics
- $342.32
- Ad spend
- 123,504
- Impressions
- 1,734
- Website clicks
- 1.40%
- CTR
The brief
A bridal and party wear brand needed measurable online purchases from Canada and the US, with clean conversion tracking on the purchase event.
What we did
- 01Canada primary and US secondary, with Ontario the strongest region
- 02Women aged 25–34 generated 58 conversions
- 0345–54 demographic showed highest purchase intent at 1.72% CVR
- 0418–24 segment reallocated after producing zero sales
The outcome
A 92/100 purchase-event match-quality score with clear demographic signal — the 45–54 segment showed the highest purchase intent at 1.72% CVR.
Website conversions for a bridal and party wear brand — questions
A bridal and party wear brand needed measurable online purchases from Canada and the US, with clean conversion tracking on the purchase event.
Next project
NutriNode AI
The services behind it
How we did this
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