Meta Ads · Food & beverage · Seasonal
Demand for a limited-edition mango menu
A campaign built to the length of a season, which ended with the kitchen struggling to keep up with the enquiries.
- Discipline
- Performance Marketing
- Services
- Performance Marketing
- ₹2,875+
- Ad spend
- 7,986+
- People reached
- 72
- Customer conversations
- ₹21.63
- Best cost / conversation
The brief
A premium F&B brand wanted to drive engagement and enquiries for a limited-edition seasonal mango menu within a short peak-summer window.
What we did
- 01Time-boxed campaign engineered around the season
- 02Hyper-local targeting within serviceable areas
- 03Appetite-driven creative with urgency-led offers
- 04Messaging structure optimised for conversations
The outcome
72 conversations at under ₹40 each — demand outran the kitchen, with enquiries exceeding what the team had prepared for.
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