TikTok Lead Ads · Local services · US
Multi-city lead ads for a children's swim school
Three cities tested against each other until the data named the one worth the whole budget.
- Discipline
- Performance Marketing
- Services
- Performance Marketing
- $1,281.66
- Ad spend
- 294,490
- Impressions
- 181
- Destination clicks
- $4.35
- Average CPM
The brief
A children's swim school needed phone-call registrations across three separate US cities, testing which local market carried the most genuine intent.
What we did
- 01Three cities across six ad groups: Port Chester NY, Danbury CT, Seminole FL
- 02Dual-layer geographic and creative testing structure
- 03Phone-call registration as the optimisation event
- 04Budget consolidated into the highest-intent market
The outcome
Dual-layer testing across cities identified Danbury CT as the highest-intent market at $5.92 CPC, while Port Chester delivered the lowest cost per impression.
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