Email & WhatsApp Marketing for E-commerce & D2C
Every reorder bought again through paid media, so acquisition cost never amortises.
Email and WhatsApp marketing covers automated lifecycle flows — welcome, cart recovery, post-purchase, winback — and broadcast campaigns to an owned list. For a D2C or e-commerce brand, the work is judged on contribution margin per order, after shipping, returns and ad cost. Cart recovery, post-purchase education, replenishment reminders and winback on both channels.
What is costing you money today
Every reorder bought again through paid media, so acquisition cost never amortises.
Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
What changes once this is in place
Cart recovery, post-purchase education, replenishment reminders and winback on both channels.
How e-commerce & d2c actually buys
Minutes to days for impulse categories, weeks for considered ones — and heavily concentrated into a few sale periods a year.
- The unit of value
- contribution margin per order, after shipping, returns and ad cost
- The common mistake
- Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
- What we do instead
- Server-side tracking with order value and margin passed through, reconciled weekly against what the payment gateway actually settled.
What it has to talk to
A build for a D2C or e-commerce brand is mostly integration work. These are the systems we expect to exchange data with:
- Shopify / WooCommerce
- Payment gateway
- Logistics & courier APIs
- Meta CAPI & Google Enhanced Conversions
- Klaviyo / WhatsApp
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- cash on delivery
- free shipping threshold
- return policy
- size guide
- abandoned cart
- average order value
The rules this sits under
India's Legal Metrology rules on displayed pricing and country of origin; consumer protection rules on returns; FTC substantiation for claims in the US; VAT display requirements in the UAE.
What you get
- Channel and consent audit — What list you have, how it was collected, whether the consent is adequate, and what is safe to send.
- Deliverability setup — SPF, DKIM and DMARC records, domain warming, and suppression rules for inactive contacts.
- Segmentation model — Lifecycle stages and behavioural segments, defined so every message can be aimed at a specific group.
- Core flows — Welcome, cart abandonment, browse abandonment, post-purchase, replenishment and winback — on email and WhatsApp as appropriate.
- WhatsApp setup — Business API access, template creation and approval, opt-in capture and session handling — see WhatsApp Business API integration.
- Broadcast calendar — A monthly plan of campaigns worth sending, segmented rather than blasted.
- Templates and design — Email templates that render correctly across clients, and WhatsApp templates written to pass approval.
- Reporting — Revenue attributed to owned channels, by flow and by campaign, so the channel's contribution is visible.