Email & WhatsApp Marketing for Real Estate
Leads that were not ready go cold, and the sales team stops calling after two attempts.
Email and WhatsApp marketing covers automated lifecycle flows — welcome, cart recovery, post-purchase, winback — and broadcast campaigns to an owned list. For a real estate developer or brokerage, the work is judged on a site visit booked, not a form filled. A long nurture on WhatsApp with project updates, pricing changes and construction progress.
What is costing you money today
Leads that were not ready go cold, and the sales team stops calling after two attempts.
Buying leads by volume and judging the campaign on cost per lead, while the sales team quietly discards eight in ten of them as junk.
What changes once this is in place
A long nurture on WhatsApp with project updates, pricing changes and construction progress.
How real estate actually buys
Weeks to months, with a sales team calling within minutes of the enquiry and the actual decision made by a couple or a family, not one person.
- The unit of value
- a site visit booked, not a form filled
- The common mistake
- Buying leads by volume and judging the campaign on cost per lead, while the sales team quietly discards eight in ten of them as junk.
- What we do instead
- Push the site-visit outcome back into the ad platform as the conversion event, so the algorithm optimises for the person who actually turns up.
What it has to talk to
A build for a real estate developer or brokerage is mostly integration work. These are the systems we expect to exchange data with:
- CRM (Sell.Do, Zoho, Salesforce)
- IVR & call tracking
- WhatsApp Business API
- Channel-partner portals
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- project microsite
- site visit booking
- cost sheet download
- RERA number
- possession date
- floor plan enquiry
The rules this sits under
RERA registration numbers must appear on advertising in India; in Dubai, RERA/DLD permit numbers are required on listings. Claims about returns are constrained everywhere.
What you get
- Channel and consent audit — What list you have, how it was collected, whether the consent is adequate, and what is safe to send.
- Deliverability setup — SPF, DKIM and DMARC records, domain warming, and suppression rules for inactive contacts.
- Segmentation model — Lifecycle stages and behavioural segments, defined so every message can be aimed at a specific group.
- Core flows — Welcome, cart abandonment, browse abandonment, post-purchase, replenishment and winback — on email and WhatsApp as appropriate.
- WhatsApp setup — Business API access, template creation and approval, opt-in capture and session handling — see WhatsApp Business API integration.
- Broadcast calendar — A monthly plan of campaigns worth sending, segmented rather than blasted.
- Templates and design — Email templates that render correctly across clients, and WhatsApp templates written to pass approval.
- Reporting — Revenue attributed to owned channels, by flow and by campaign, so the channel's contribution is visible.