Email & WhatsApp Marketing for Hospitality & F&B
One-time customers who would happily return but are never contacted again.
Email and WhatsApp marketing covers automated lifecycle flows — welcome, cart recovery, post-purchase, winback — and broadcast campaigns to an owned list. For a restaurant, hotel or hospitality group, the work is judged on a direct booking or cover — the one that does not pay an aggregator commission. Service reminders, seasonal offers and review requests on WhatsApp.
What is costing you money today
One-time customers who would happily return but are never contacted again.
Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
What changes once this is in place
Service reminders, seasonal offers and review requests on WhatsApp.
How hospitality & f&b actually buys
Immediate, local and phone-first, with discovery happening on maps and social rather than on a search engine results page.
- The unit of value
- a direct booking or cover — the one that does not pay an aggregator commission
- The common mistake
- Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
- What we do instead
- Make direct booking faster than the aggregator's, and own the reservation data so the second visit costs nothing to acquire.
What it has to talk to
A build for a restaurant, hotel or hospitality group is mostly integration work. These are the systems we expect to exchange data with:
- Booking / reservation system
- POS
- Google Business Profile
- Aggregator listings
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- book a table
- menu
- near me
- opening hours
- private dining
- banquet enquiry
The rules this sits under
Food licensing display (FSSAI in India), allergen information, and accuracy rules on menu pricing.
What you get
- Channel and consent audit — What list you have, how it was collected, whether the consent is adequate, and what is safe to send.
- Deliverability setup — SPF, DKIM and DMARC records, domain warming, and suppression rules for inactive contacts.
- Segmentation model — Lifecycle stages and behavioural segments, defined so every message can be aimed at a specific group.
- Core flows — Welcome, cart abandonment, browse abandonment, post-purchase, replenishment and winback — on email and WhatsApp as appropriate.
- WhatsApp setup — Business API access, template creation and approval, opt-in capture and session handling — see WhatsApp Business API integration.
- Broadcast calendar — A monthly plan of campaigns worth sending, segmented rather than blasted.
- Templates and design — Email templates that render correctly across clients, and WhatsApp templates written to pass approval.
- Reporting — Revenue attributed to owned channels, by flow and by campaign, so the channel's contribution is visible.