Performance Marketing for Real Estate
Portal leads at ₹1,200–₹2,500 each, shared with three competitors, and a sales team calling four hours late.
Performance marketing is paid advertising managed against measurable business outcomes — cost per qualified lead, customer acquisition cost and return on ad spend — rather than reach or clicks. For a real estate developer or brokerage, the work is judged on a site visit booked, not a form filled. Owned campaigns with project-specific landing pages, instant WhatsApp routing and site-visit booking as the optimised event, not the form fill.
What is costing you money today
Portal leads at ₹1,200–₹2,500 each, shared with three competitors, and a sales team calling four hours late.
Buying leads by volume and judging the campaign on cost per lead, while the sales team quietly discards eight in ten of them as junk.
What changes once this is in place
Owned campaigns with project-specific landing pages, instant WhatsApp routing and site-visit booking as the optimised event, not the form fill.
How real estate actually buys
Weeks to months, with a sales team calling within minutes of the enquiry and the actual decision made by a couple or a family, not one person.
- The unit of value
- a site visit booked, not a form filled
- The common mistake
- Buying leads by volume and judging the campaign on cost per lead, while the sales team quietly discards eight in ten of them as junk.
- What we do instead
- Push the site-visit outcome back into the ad platform as the conversion event, so the algorithm optimises for the person who actually turns up.
What it has to talk to
A build for a real estate developer or brokerage is mostly integration work. These are the systems we expect to exchange data with:
- CRM (Sell.Do, Zoho, Salesforce)
- IVR & call tracking
- WhatsApp Business API
- Channel-partner portals
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- project microsite
- site visit booking
- cost sheet download
- RERA number
- possession date
- floor plan enquiry
The rules this sits under
RERA registration numbers must appear on advertising in India; in Dubai, RERA/DLD permit numbers are required on listings. Claims about returns are constrained everywhere.
What you get
- Account and funnel audit — Structure, wasted spend, tracking integrity, creative fatigue and landing page fit. You get the document whether or not you hire us.
- Measurement build — GA4, Meta Conversions API, Google Enhanced Conversions, offline conversion imports and an event map you can read. Detailed on Conversion & Analytics.
- Account restructure — Campaign architecture rebuilt around how the algorithm actually spends now — consolidated, budget-efficient, testable.
- Creative production — Statics, UGC and video in the ratios each placement needs, shipped weekly. Covered on Ad Creative & Content Production.
- Landing pages — Offer-specific pages with message match and a single action, built by the same team that builds the sites.
- Audience and retargeting — Exclusions, customer lists, lookalikes and a retargeting ladder that stops when frequency stops being useful.
- Lead routing — Instant handoff to WhatsApp, CRM or a call queue, with source and campaign attached so attribution survives the handover.
- Weekly optimisation and reporting — A weekly working session on the numbers, a monthly report that starts with revenue, and a decision log of what changed and why.