Web Development for Real Estate

What is costing you money today

Project microsites built in a page builder that cannot be indexed per unit, so every enquiry has to be bought from a portal at ₹1,200–₹2,500 a lead.

Buying leads by volume and judging the campaign on cost per lead, while the sales team quietly discards eight in ten of them as junk.

What changes once this is in place

A project page per tower and a landing page per campaign, each indexable, each with its own tracked form and instant WhatsApp handoff to the sales team.

How real estate actually buys

Weeks to months, with a sales team calling within minutes of the enquiry and the actual decision made by a couple or a family, not one person.

The unit of value

a site visit booked, not a form filled

The common mistake

Buying leads by volume and judging the campaign on cost per lead, while the sales team quietly discards eight in ten of them as junk.

What we do instead

Push the site-visit outcome back into the ad platform as the conversion event, so the algorithm optimises for the person who actually turns up.

What it has to talk to

A build for a real estate developer or brokerage is mostly integration work. These are the systems we expect to exchange data with:

• CRM (Sell.Do, Zoho, Salesforce)
• IVR & call tracking
• WhatsApp Business API
• Channel-partner portals

The words your buyers actually use

Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:

• project microsite
• site visit booking
• cost sheet download
• RERA number
• possession date
• floor plan enquiry

The rules this sits under

RERA registration numbers must appear on advertising in India; in Dubai, RERA/DLD permit numbers are required on listings. Claims about returns are constrained everywhere.

What you get

• Discovery & information architecture — Sitemap, URL structure, and a page-by-page brief that says what each page is for and what query it should win. Written before a single screen is designed, because a site plan argued about in Figma is argued about twice.
• Design in Figma — Desktop and mobile for every unique template, a type scale, a colour system and real content in the mockups. No lorem ipsum — copy that does not fit is a design problem you want to find in Figma, not in staging.
• Front-end build — Next.js App Router with server components, Tailwind for styling, semantic HTML, keyboard navigation and visible focus states. Accessibility is checked as it is built rather than audited afterwards.
• CMS integration — Sanity, Payload or WordPress as a headless back end, with preview so an editor can see the page before publishing. Fields are named for what they are in your business, not for what they are in the schema.
• Technical SEO foundation — Server-rendered content, canonical tags, an XML sitemap, robots rules, Open Graph cards and JSON-LD for the organisation, breadcrumbs and FAQs. See SEO, AEO & GEO for the work that comes after launch.
• Analytics & conversion tracking — GA4, server-side conversion events, Meta and Google tags fired on real form submissions rather than page views, and a debug pass proving each one. Detailed on Conversion & Analytics.
• Performance budget — An agreed ceiling for JavaScript, image weight and third-party scripts, enforced in CI. Budgets are the only reliable defence against a fast site turning slow six months after launch.
• Handover & documentation — Repository access, environment variables, a deployment runbook, a CMS walkthrough recorded on video, and thirty days of post-launch support included.