Social Media Management for Real Estate
Listing posts, walkthrough videos and nothing that builds trust before an enquiry.
Social media management covers strategy, content calendars, creative production, publishing, community management and reporting. For a real estate developer or brokerage, the work is judged on a site visit booked, not a form filled. Locality guides, honest pricing content, construction updates, and answering the questions buyers actually ask.
What is costing you money today
Listing posts, walkthrough videos and nothing that builds trust before an enquiry.
Buying leads by volume and judging the campaign on cost per lead, while the sales team quietly discards eight in ten of them as junk.
What changes once this is in place
Locality guides, honest pricing content, construction updates, and answering the questions buyers actually ask.
How real estate actually buys
Weeks to months, with a sales team calling within minutes of the enquiry and the actual decision made by a couple or a family, not one person.
- The unit of value
- a site visit booked, not a form filled
- The common mistake
- Buying leads by volume and judging the campaign on cost per lead, while the sales team quietly discards eight in ten of them as junk.
- What we do instead
- Push the site-visit outcome back into the ad platform as the conversion event, so the algorithm optimises for the person who actually turns up.
What it has to talk to
A build for a real estate developer or brokerage is mostly integration work. These are the systems we expect to exchange data with:
- CRM (Sell.Do, Zoho, Salesforce)
- IVR & call tracking
- WhatsApp Business API
- Channel-partner portals
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- project microsite
- site visit booking
- cost sheet download
- RERA number
- possession date
- floor plan enquiry
The rules this sits under
RERA registration numbers must appear on advertising in India; in Dubai, RERA/DLD permit numbers are required on listings. Claims about returns are constrained everywhere.
What you get
- Strategy and pillars — Who the account is for, the three things it is about, and what a successful month looks like in numbers.
- Content calendar — A month ahead, with formats, hooks and platform assignment — approved in one review rather than post by post.
- Creative production — Statics, carousels, reels and short-form video shot and edited for each platform's ratios. Detail on Ad Creative & Content Production.
- Copywriting — Captions written for the platform, with the hook in the first line where it is visible before the fold.
- Publishing — Scheduled and posted, with the platform-native features used rather than everything pushed through one tool.
- Community management — Comments and DMs answered within the agreed window, with escalation to sales when someone is enquiring.
- Social listening — Brand mentions, competitor activity and the questions your audience is asking elsewhere — which is where next month's content comes from.
- Reporting — Saves, shares, profile visits, link clicks and enquiries, with what we will change next month stated explicitly.