Performance Marketing for Hospitality & F&B
Calls that arrive when nobody is at the desk, and no idea which of them came from advertising.
Performance marketing is paid advertising managed against measurable business outcomes — cost per qualified lead, customer acquisition cost and return on ad spend — rather than reach or clicks. For a restaurant, hotel or hospitality group, the work is judged on a direct booking or cover — the one that does not pay an aggregator commission. Call tracking numbers, hours-aware scheduling, and location-targeted campaigns pointed at branch pages.
What is costing you money today
Calls that arrive when nobody is at the desk, and no idea which of them came from advertising.
Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
What changes once this is in place
Call tracking numbers, hours-aware scheduling, and location-targeted campaigns pointed at branch pages.
How hospitality & f&b actually buys
Immediate, local and phone-first, with discovery happening on maps and social rather than on a search engine results page.
- The unit of value
- a direct booking or cover — the one that does not pay an aggregator commission
- The common mistake
- Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
- What we do instead
- Make direct booking faster than the aggregator's, and own the reservation data so the second visit costs nothing to acquire.
What it has to talk to
A build for a restaurant, hotel or hospitality group is mostly integration work. These are the systems we expect to exchange data with:
- Booking / reservation system
- POS
- Google Business Profile
- Aggregator listings
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- book a table
- menu
- near me
- opening hours
- private dining
- banquet enquiry
The rules this sits under
Food licensing display (FSSAI in India), allergen information, and accuracy rules on menu pricing.
What you get
- Account and funnel audit — Structure, wasted spend, tracking integrity, creative fatigue and landing page fit. You get the document whether or not you hire us.
- Measurement build — GA4, Meta Conversions API, Google Enhanced Conversions, offline conversion imports and an event map you can read. Detailed on Conversion & Analytics.
- Account restructure — Campaign architecture rebuilt around how the algorithm actually spends now — consolidated, budget-efficient, testable.
- Creative production — Statics, UGC and video in the ratios each placement needs, shipped weekly. Covered on Ad Creative & Content Production.
- Landing pages — Offer-specific pages with message match and a single action, built by the same team that builds the sites.
- Audience and retargeting — Exclusions, customer lists, lookalikes and a retargeting ladder that stops when frequency stops being useful.
- Lead routing — Instant handoff to WhatsApp, CRM or a call queue, with source and campaign attached so attribution survives the handover.
- Weekly optimisation and reporting — A weekly working session on the numbers, a monthly report that starts with revenue, and a decision log of what changed and why.