Social Media Management for E-commerce & D2C
Product photos in a feed nobody saves, and creative that has to be paid to reach anyone.
Social media management covers strategy, content calendars, creative production, publishing, community management and reporting. For a D2C or e-commerce brand, the work is judged on contribution margin per order, after shipping, returns and ad cost. Founder-led and customer-led content that earns distribution organically and doubles as tested ad creative.
What is costing you money today
Product photos in a feed nobody saves, and creative that has to be paid to reach anyone.
Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
What changes once this is in place
Founder-led and customer-led content that earns distribution organically and doubles as tested ad creative.
How e-commerce & d2c actually buys
Minutes to days for impulse categories, weeks for considered ones — and heavily concentrated into a few sale periods a year.
- The unit of value
- contribution margin per order, after shipping, returns and ad cost
- The common mistake
- Optimising ads to purchase events reported by a browser pixel that ad blockers and iOS have already broken, then scaling on numbers that overstate revenue.
- What we do instead
- Server-side tracking with order value and margin passed through, reconciled weekly against what the payment gateway actually settled.
What it has to talk to
A build for a D2C or e-commerce brand is mostly integration work. These are the systems we expect to exchange data with:
- Shopify / WooCommerce
- Payment gateway
- Logistics & courier APIs
- Meta CAPI & Google Enhanced Conversions
- Klaviyo / WhatsApp
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- cash on delivery
- free shipping threshold
- return policy
- size guide
- abandoned cart
- average order value
The rules this sits under
India's Legal Metrology rules on displayed pricing and country of origin; consumer protection rules on returns; FTC substantiation for claims in the US; VAT display requirements in the UAE.
What you get
- Strategy and pillars — Who the account is for, the three things it is about, and what a successful month looks like in numbers.
- Content calendar — A month ahead, with formats, hooks and platform assignment — approved in one review rather than post by post.
- Creative production — Statics, carousels, reels and short-form video shot and edited for each platform's ratios. Detail on Ad Creative & Content Production.
- Copywriting — Captions written for the platform, with the hook in the first line where it is visible before the fold.
- Publishing — Scheduled and posted, with the platform-native features used rather than everything pushed through one tool.
- Community management — Comments and DMs answered within the agreed window, with escalation to sales when someone is enquiring.
- Social listening — Brand mentions, competitor activity and the questions your audience is asking elsewhere — which is where next month's content comes from.
- Reporting — Saves, shares, profile visits, link clicks and enquiries, with what we will change next month stated explicitly.