Social Media Management for Hospitality & F&B
Menu graphics and a grid that looks like every other restaurant in the city.
Social media management covers strategy, content calendars, creative production, publishing, community management and reporting. For a restaurant, hotel or hospitality group, the work is judged on a direct booking or cover — the one that does not pay an aggregator commission. Food shot properly, kitchen content, and location-tagged posts that show up in discovery.
What is costing you money today
Menu graphics and a grid that looks like every other restaurant in the city.
Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
What changes once this is in place
Food shot properly, kitchen content, and location-tagged posts that show up in discovery.
How hospitality & f&b actually buys
Immediate, local and phone-first, with discovery happening on maps and social rather than on a search engine results page.
- The unit of value
- a direct booking or cover — the one that does not pay an aggregator commission
- The common mistake
- Letting the aggregators own every booking, so the margin goes to commission and the customer list belongs to someone else.
- What we do instead
- Make direct booking faster than the aggregator's, and own the reservation data so the second visit costs nothing to acquire.
What it has to talk to
A build for a restaurant, hotel or hospitality group is mostly integration work. These are the systems we expect to exchange data with:
- Booking / reservation system
- POS
- Google Business Profile
- Aggregator listings
The words your buyers actually use
Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:
- book a table
- menu
- near me
- opening hours
- private dining
- banquet enquiry
The rules this sits under
Food licensing display (FSSAI in India), allergen information, and accuracy rules on menu pricing.
What you get
- Strategy and pillars — Who the account is for, the three things it is about, and what a successful month looks like in numbers.
- Content calendar — A month ahead, with formats, hooks and platform assignment — approved in one review rather than post by post.
- Creative production — Statics, carousels, reels and short-form video shot and edited for each platform's ratios. Detail on Ad Creative & Content Production.
- Copywriting — Captions written for the platform, with the hook in the first line where it is visible before the fold.
- Publishing — Scheduled and posted, with the platform-native features used rather than everything pushed through one tool.
- Community management — Comments and DMs answered within the agreed window, with escalation to sales when someone is enquiring.
- Social listening — Brand mentions, competitor activity and the questions your audience is asking elsewhere — which is where next month's content comes from.
- Reporting — Saves, shares, profile visits, link clicks and enquiries, with what we will change next month stated explicitly.