Web Development for Healthcare & Clinics

What is costing you money today

Patients call to ask about timings, insurance and doctor availability because the site does not answer any of it, so reception loses two hours a day.

Running ads to a homepage and a phone number, with no way to tell which campaign produced an attended appointment.

What changes once this is in place

Doctor pages, service pages and a booking flow that writes straight into the practice calendar, with schema so Google shows the right hours.

How healthcare & clinics actually buys

Same-day to a fortnight, driven by urgency and by proximity — most of the search happens on a phone within a few kilometres of the clinic.

The unit of value

a confirmed appointment that is actually attended

The common mistake

Running ads to a homepage and a phone number, with no way to tell which campaign produced an attended appointment.

What we do instead

Booking on the site, call tracking on the number, and attendance fed back as the conversion — with the patient's identity stripped before anything leaves your systems.

What it has to talk to

A build for a clinic, hospital or diagnostics group is mostly integration work. These are the systems we expect to exchange data with:

• Practice management / HIS
• Appointment scheduling
• IVR
• WhatsApp reminders
• Google Business Profile

The words your buyers actually use

Generic service copy loses to copy written in the vocabulary of the vertical. These are the terms that carry intent here, and the ones the pages we build are structured around:

• book an appointment
• doctor near me
• consultation fee
• test package price
• clinic timings
• health check-up package

The rules this sits under

Patient data is sensitive under India's DPDP Act and under HIPAA in the US. Advertising rules restrict outcome claims and, in India, drug and treatment promotion. Never put patient identifiers in analytics or ad platform payloads.

What you get

• Discovery & information architecture — Sitemap, URL structure, and a page-by-page brief that says what each page is for and what query it should win. Written before a single screen is designed, because a site plan argued about in Figma is argued about twice.
• Design in Figma — Desktop and mobile for every unique template, a type scale, a colour system and real content in the mockups. No lorem ipsum — copy that does not fit is a design problem you want to find in Figma, not in staging.
• Front-end build — Next.js App Router with server components, Tailwind for styling, semantic HTML, keyboard navigation and visible focus states. Accessibility is checked as it is built rather than audited afterwards.
• CMS integration — Sanity, Payload or WordPress as a headless back end, with preview so an editor can see the page before publishing. Fields are named for what they are in your business, not for what they are in the schema.
• Technical SEO foundation — Server-rendered content, canonical tags, an XML sitemap, robots rules, Open Graph cards and JSON-LD for the organisation, breadcrumbs and FAQs. See SEO, AEO & GEO for the work that comes after launch.
• Analytics & conversion tracking — GA4, server-side conversion events, Meta and Google tags fired on real form submissions rather than page views, and a debug pass proving each one. Detailed on Conversion & Analytics.
• Performance budget — An agreed ceiling for JavaScript, image weight and third-party scripts, enforced in CI. Budgets are the only reliable defence against a fast site turning slow six months after launch.
• Handover & documentation — Repository access, environment variables, a deployment runbook, a CMS walkthrough recorded on video, and thirty days of post-launch support included.